Lottery business is well patronised in Africa, with Kenya and Ghana not an exception. Lottery kiosks are visible in various corners across the countries. Weekly lottery results used to be shown on national television in times past; an indication of its popularity back then. It still is.
But a different kind of lottery is growing leaps and bounds in the country—sports betting. This is where sports fans wager or place a bet on the outcome of a sporting event with the payment of a small fee. If the odd bet comes through, one wins a bigger amount. They capitalise on the fans’ passion and love for European football like the English Premier League and other leagues around the globe. But the fans also place bets on other sports including boxing, rugby, tennis, NBA basketball and others. Many also offer Virtual Gaming for patrons.
Following on from the great successes of the inaugural Sports Betting East & West Africa in 2015, the Second Annual Sports Betting East & West Africa 2016 conference and exhibition will take place in Nairobi from 23rd - 25th May and in Accra from 18 - 20 July.
Join us for one of the most exciting sports betting events on the continent. Register your interest here for early birds discounts!
Step-by-step legal guide to establishing successful partnerships
Yahaya Maikori, Managing Partner, Law Allianz, Nigeria
REGISTER FOR THE GI FRIDAY NEWSLETTER
The week's significant igaming news explained - direct to your inbox